Photo by Margeigh Novotny

The Design Strategy group supports Product Design at the Foundation by providing the qualitative and quantitative studies that allow Product teams to make informed and inspired decisions. From explanations of what people do and want, to evaluations of what they experience, to experiments with new and emerging technologies, the research team answers the most urgent and impactful questions that stand in the way of delivering the “sum of all knowledge, to all the world’s people, for free, forever”.

Initiatives

Powered by PeopleUnderstanding the motivations, challenges, and strategies of the contributors to Wikimedia Projects.Online Social BehaviorExamining the prosocial and disruptive dimensions of online culture - on and off-wiki.Machine AugmentationExploring machine-in-the-loop technologies to enable knowledge equity at scale.Sentiment & PerceptionUnderstanding how our readers and contributors perceive and engage with our tools and processes.Research & DevelopmentExploring longer horizon vision through design-lead experiments and collaborations with third party partners.Numeric ExplorationUnderstanding reader, editor and wiki-specific phenomena through quantitative analysis.